Thursday, August 5, 2010

Back to school? But we didn't even have a Summer!


Really, how can it be time for "Back to School" when summer hasn't even arrived!?

I spent the better part of the Spring collecting bathing suits, shorts and summer dresses, looking so forward to those lovely, sunny days. Especially, after one of the wettest Winters we have seen in a decade. Oh the cute, wonderful summer things that have come into the store! Yet, here they sit on the racks. Why? Because summer never came.

As I walk through the local CVS, the aisles swathed in "Back to School" supplies, I wonder how could it be that time already? The first year GSK opened, I had to buy a giant fan to keep the store cool those first few weeks after opening in July! Yet, this year, not only was there virtually no sun, it was COLD. Windy. Gloomy. Downright depressing. Almost as if we went back in time, back to the Winter that had just past.


So GROVE STREET kids has a store full of summer things, yet we have managed to scoop up a bunch of Fall layers for those of you already preparing your children's wardrobes. We already have a decent selection of FAll outwear, lots of jeans and other essentials to get your kiddos off on the right school start.

But rest assured, when summer finally does come (and it better!) we will still have a variety of warm weather clothes for you to choose from. Cuz on those hot, Indian Summer September days, they will be wanting to wear their shorts!

Wednesday, July 7, 2010

Loved Twice.


For the first time in almost 3 years, GROVE STREET kids does not have a huge back-stock of baby clothes. When we first opened, we bought a lot of baby things from our customers only to quickly realize that not so many customers were buying them from us. Was it the pricing? Was it the quality?



It was the quantity. There is so much out there that most folks don't ever need to buy baby things - they're either given as gifts or as hand-me-downs - and the babies grow out of them so fast that they barely even get used. So what to do with them? Sell 'em, that's what. But no, wait. Most resale shops don't buy baby clothes after all. In fact, GSK even stopped looking at baby clothes because folks that brought them in to sell would just donate them to us to be rid of them. Why, just today, I had two separate women come in, each with two large plastic bags packed to overflowing with baby clothes. All the while, another customer who is 8 months pregnant, is shopping. But not for baby things, as she has those already. She's buying for her older child.

So, if we aren't buying them to sell, what do we do with all these baby clothes?

Back in February, I was contacted by a lovely woman, Lisa Klein, a mother of two, who is also the Founder and Executive Director of an organization called Loved Twice. She explained to me the mission of Loved Twice is to supply free baby clothes to underprivileged newborns during their first year of life in the Bay Area. Since 2007, they have delivered over 20,000 pounds of baby clothing to more than 3000 newborns in need. Considering a newborn onesie weighs just over one ounce, this is a significant volume of items that have been saved from landfills and recycled back to our community’s highest need mothers and children. She hoped that GSK would support their endeavors.



Would we?

Since that time, Lisa has picked up the equivalent of 6 large garbage bags of baby clothes, shoes, blankets and whatnot from GSK. It's a win-win situation for everyone.

Recently, Lisa was chosen as one of People Magazine's "All Stars Among Us" for her organization's contribution to the community. You can see her being honored for her achievements at the MLB All-Star Game in Anaheim, airing on FOX at 5pm PST July 13th.

Wednesday, June 16, 2010

The BayList Best!


We are, once again, honored and humbled by the support of our family, friends and, most importantly, our customers, who took the time to vote for us on SFGate.com. Here at GROVE STREET kids, we do our best to provide the nicest quality gently used and recycled clothing, combined with excellent customer service, to our community, and our community is showing us that we are on the right track! We know that this is an ongoing process, that we must not assume that we are doing all we need to do, without room for improvement. So the fact that we have now received this honor twice (over the course of three years as there was no contest in 2009) we believe our customers, friends and family understand our desire to continue to make their shopping experience at GROVE STREET kids the best in the Bay Area! Once again, we respectfully thank all of you for your continued support.

Sunday, May 2, 2010

Something old, something new...


Wedding season is upon us. It officially starts, for the bride, Memorial Day weekend. But for the bridal party, the time to shop is now.


Most parents, of course, have been through their own wedding and can testify to the astounding expense that is a wedding. It's a racket, really. Go into any business that sells products, ie flowers, stationery, accessories year round... and mention the words "it's for a wedding..." and watch the price of those products double, even triple. And if you are one of those lucky folks who are asked to be IN a wedding, you know that expense is part of it as well. Buy the Maid of Honor, Bridesmaid or Flower Girl Dress, and not only do you shell out a small fortune for the dress, you are likely to add some more $$ when it's altered... all to wear once, and then what?

Come to GROVE STREET kids that's what. We have a large selection of flower girl dresses befitting everything from the garden wedding to a formal sit down dinner at the Plaza! We also have a selection of boys jackets and pants (even one or two Seersucker suits!) that will work for most weddings, day or night. All for a fraction of the original cost, so you won't feel so badly when your gorgeous girl spills orange juice down the front of that gorgeous white satin gown that you paid $20 for instead of $100!

Tuesday, April 6, 2010

Open Late on Tuesdays


To clarify, that doesn't mean "Open til 7 on Tuesdays!" It means, Tuesday is really our Monday, and invariably, we at GROVE STREET kids always manage to underestimate the amount of time it takes to reconcile the events of the past weekend and all the "to dos" that need to be accomplished at the beginning of the work week. So, therefore, we are inevitably running late on Tuesday mornings and, consequently, we almost always Open Late on Tuesdays.

So for those of you who take notice of the consistency, we hope you will bear this fact in mind and head on down around, say... 10:15? We apologize for any inconvenience and thank you for your patronage!

Friday, April 2, 2010

It's an honor just being nominated!


Every cloud has a silver lining.

It's true. On the heels of a biting negative review on Yelp, I received a phone call from a lovely woman working over at KRON4 Television saying that "GROVE STREET kids has been selected by KRON4's Best of the Bay Television Series as one of the premier "Children's Boutique In the Bay Area." Outstanding! What a way to start the week.

She began to tell me that, as a nominee, GSK would be filmed for a two-minute broadcast segment that would play on their daily show twice a month for up to 15 months, be available for viewing online, and we would be eligible as a contender for the "Best Children's Store in Northern California." WOW. How cool is that?

Now, the fine print. She went onto explain that, of course, having a film production crew come to our store is an expensive undertaking and that we, as the nominee, would be asked to contribute to said cost. Ok. Seems reasonable, it's advertising after all. She said she would send me all the paperwork, with the breakdown of costs, and some sample segments from the program so we could see what we would be doing if we agreed to accept the terms of the agreement.

Well, let us just say, "it's an honor just being nominated!" The costs, unfortunately, would probably put us out of business. So, regrettably, we could not accept the terms of the agreement and you won't see us giving any televised interviews (at least not on KRON4) any time soon. But we hope the kind soul out there that thought well of us and nominated us for the opportunity knows how much we appreciate their support!

Wednesday, March 24, 2010

To Yelp or Not to Yelp



By now, most folks have heard about all the controversy surrounding the legitimacy of Yelp and whether or not the folks there try to "extort" business owners by promising removal of negative reviews, top placement in searches for their category, etc. in exchange for paid advertising on the social networking, user review website. Here at GROVE STREET kids we have not been immune to the incessant sales calls (and emails) from their reps, though we will say that, after a long chat with one of their friendlier sales people, he offered to put us on a "Do Not Call" list and we haven't heard from them since.

That particular phone call was a gentleman trying to get GROVE STREET kids to become a "sponsored result." Those are the businesses listed at the top of the review section on a business page that suggest that "You Might Also Consider..." The benefits of which, but not limited to, he explained, were being found in the top 5 of the search results when customers searched for businesses like mine. So, for fun, I asked him to do a search with me for Resale Shops in Berkeley. Not only did GSK come up in the top five, we were the 2nd result (today as I write this, we are the first result). So I thanked him for the call and politely declined the need for paid advertising. He couldn't really argue with me about it and, I think, it was at that point he offered to put me on the "Do Not Call" list.

Like most businesses reviewed on Yelp, we presume, GSK has a love/hate relationship with the contentious website. We love it when folks take time out of their busy lives and schedules to write lovely things about our shop and their shopping experiences. We hate (and I use that word only as a euphemism -it is such a strong word) when our lovely reviews go away. We actually have 18 reviews, not 11 as is shown. The website claims that "[t]he review may have been suppressed by Yelp's automated software system. This system decides how established a particular reviewer is and whether a review will be shown based on the reviewer's involvement on Yelp. While this may seem unfair to you, this system is designed to protect both consumers and businesses alike from fake reviews (i.e., a malicious review from a competitor or a planted review from an employee). The process is entirely automated to avoid human bias, and it affects both positive and negative reviews. It's important to note that these reviews are not deleted (they are always shown on the reviewer's public profile) and may reappear on your business page in the future."

It is true, they do "stay" in cyberspace. Another thing we like about Yelp is the ability to bookmark the reviews so that folks can see them all, even when not posted on our page. We've place an "Announcement" (yet another thing we like) that supplies the link on the Yelp page for our customers to peruse.

Part of the controversy about Yelp stems from the idea that Business Owners don't like having bad reviews and want them removed and are told they will be removed if they become a "sponsored result" advertiser. Of course, no business really wants a bad review, and we will admit to feeling like we were raked over the coals after our first less than stellar review, which we received a few months ago. In a panic response to seeing our brightly 5-star rating dwindle down to 4.5 (gasp!) stars, we called upon some of our favorite customers to write honest reviews in the hopes of bringing our average back up. Two more folks spoke up (but one has "disappeared") and, coincidentally, Yelp "pulled" the bad review at the same time, and our glowing 5-star rating returned.

Our viewpoint now, however, is that negative reviews actually provide some legitimacy to the many positive reviews previously posted. No business is ever going to be able to please all of the people, all of the time. But we feel that the way in which a review is worded or written speaks for itself as to the authenticity of it's reviewer. The aforementioned review, which in hindsight we should have bookmarked as well - but who wants to keep track of negative stuff? - was all about a person's observation of another customer's experience, not even their own.

Recently, yesterday, to be exact, an "unsatisfied" customer, took the time to write a not-so-pleasant-and-would-have-left-no-stars-if-they-could-have review about our business. No, we did not bookmark it, as it is still on the Yelp sight. Upon first reading it, my first thought, of course, was to respond to it (another "plus" for Yelp - Business Owners are allowed to publicly "respond" to reviews), to apologize for her negative experience. But, then I thought to myself, if I were looking at a business review page myself and came across one scathing review amongst many positive ones, what would I do?

So I proceeded to read the other reviews that this person posted which, coincidentally, included of all the other resale shops in the area. They were all bad, save one. At that point, I figured, if folks are going to take the time to find out about us on Yelp then they are going to go through the same process I just mentioned, and would "read" exactly what I did. And, interestingly enough, some folks came into the store yesterday for the first time and mentioned that they read about us on Yelp. The woman in the couple said she doesn't even look at the "sponsored results" because she knows they are "paid for." She said she only goes by the reviews, good and bad, that people leave, and you can tell which ones are legitimate. All this before we even saw the latest review.

Finally, we'd like to say that we believe that Yelp offers a beneficial service to the community, even if not entirely on the up and up (the jury's still out on that one). And, at this point, we at GROVE STREET kids would just like to take the opportunity to, again, thank all those people who have taken the time to spread the good word about us. We greatly appreciate your patronage!